A NEW CHAPTER IN BEAUTY · PARISIAN INSPIRATION & ASIAN HERITAGE
THE PARISIAN BOTANICAL BEAUTY COLLECTION

The Story of Soap,
Reimagined.

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A love letter to flowers, beauty traditions, and the pleasure of everyday rituals.

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Savon de Novella botanical bath and body collection with floral packaging
SAVON DE NOVELLA

“From a moment of inspiration in Paris, a new beauty ritual began.”

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Illustration of Hana wearing a lilac beret, surrounded by flowers in ParisMEET HANA · OUR FOUNDER'S STORY
CHAPTER ONE · THE BEGINNING

A Girl, a City,
and a Fragrance.

While studying abroad in Paris, Hana wandered into a historic perfumery devoted to the delicate beauty of floral oils. Captivated by its aromas, she was reminded of the beauty traditions she had grown up with in Asia.

As the granddaughter of the family behind Hanamai Labo, Hana knew a world of carefully developed skincare, shaped by Japanese and Korean traditions. She dreamed of bringing together that heritage and the expressive artistry of Parisian perfumery.

Savon de Novella is the story of that dream: refined body and hair care inspired by two worlds, designed to make ordinary moments feel extraordinary.

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CHAPTER TWO · SIGNATURE FLORALS

Three Floral Stories

Scroll down to discover each fragrance chapter in full.

Lilac Verbena shower gel in purple packaging with lilac flowers
01 · SOFTLY FLORAL

Lilac Verbena

Airy, delicate, and quietly romantic.

THE FLOWER

Lilac blossoms appear in generous clusters each spring, cherished for their delicate, almost powdery floral character. Paired with the lively, green-citrus impression of verbena, they create a beautiful contrast: softness touched by freshness.

THE EXPERIENCE

Imagine a quiet Parisian garden just after morning rain. Lilac Verbena evokes that light-filled moment—graceful, fresh, and effortlessly feminine. Discover the fragrance story through a refreshing shower ritual and a softly scented body lotion.

Shower Gel $70· Body Lotion $75

Velvet Magnolia shower gel and body lotion in blush pink packaging
02 · ROMANTIC PETALS

Velvet Magnolia

Soft petals, warmth, and timeless charm.

THE FLOWER

Magnolia is known for its magnificent, sculptural petals and an elegant floral scent often described as creamy, luminous, and gently sweet. Unlike a sharp, sparkling bouquet, magnolia suggests a velvety softness with an understated sense of luxury.

THE EXPERIENCE

Velvet Magnolia is a portrait of romantic elegance: blush-pink blooms, warm afternoon light, and the quiet beauty of taking time for yourself. Let the shower gel and body lotion turn your everyday body-care routine into a moment of indulgence.

Shower Gel $70· Body Lotion $75

Blooming Jasmine shower gel and body lotion in soft green and white packaging
03 · FRESH BLOOMS

Blooming Jasmine

Fresh white florals with a gentle green touch.

THE FLOWER

Jasmine's small white blossoms are treasured for a fragrance that can feel both fresh and richly floral. Its distinctive character is radiant and expressive, with a sweet floral depth that contrasts beautifully with the clean simplicity of its petals.

THE EXPERIENCE

Blooming Jasmine evokes a peaceful garden in the early morning—white blossoms, soft green leaves, and a gentle breeze. A luminous floral mood for those who love freshness with a little romance, expressed through shower gel and body lotion.

Shower Gel $70· Body Lotion $75

A LITTLE LUXURY, EVERY DAY

Beauty is in
the ritual.

Thoughtful details. Delicate fragrances. Everyday moments to treasure.

CHAPTER THREE · THE HAIR CARE RITUAL

Care in Every Detail

A gentle, elegant approach to everyday hair care.

Essential Shampoo with its cream and burgundy packaging
STEP 01 · CLEANSE

Essential Shampoo

Formulated with plant-based surfactants and botanical extracts. Gently cleanses the hair, leaving it feeling fresh and soft.

$60
Repair Conditioner with its plum and cream packaging
STEP 02 · CONDITION

Repair Conditioner

A complementary conditioning ritual, created to leave hair feeling smooth, soft, and manageable.

$55
A MEETING OF TWO WORLDS

Parisian Inspiration.
Asian Beauty Heritage.

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Inspired by Hana’s love of Parisian floral perfumery and the skincare traditions associated with Hanamai Labo, Savon de Novella celebrates a thoughtful union of fragrance and beauty care.

Savon de Novella is presented as a brand under license from Hanamai Labo. Final legal attribution is subject to approval of the licensing wording.

Discover Hanamai Labo ↗
STAY IN THE STORY

The World of Novella

For product, distribution, and brand inquiries, connect with our team through your appointed Savon de Novella representative.

Contact details and social channels coming soon.